Likert pronunciation (Spoiler alert: LICK-ert)
This may be a bit ridiculous, but Likert Scales get used quite a lot in my reading and research. Dan Newman stressed that Dr. Likert’s name is pronounced LICK-ert, but so many others use LIKE-ert. In the interest of using a common language and honoring a person’s name, I want to offer some clarity to what’s correct. It’s LICK-ert.